Job+Scoping

Identifying the Opportunity: Job Scoping, Nine Boxes, and Heuristic Redefinition
Tuesday, February 8, 2011 <>

Topic overview:
In today's class we will look at three additional techniques for identifying opportunities to bring innovative products and services to market:
 * Job scoping
 * Heuristic redefinition
 * Nine boxes

By the end of today's class you should be able to:
 * Apply the Job Scoping technique to explore the underlying issues that your JTBD addresses (focusing up) as well as the detailed, ancilliary jobs you may need to consider to successfully address your JTB
 * Use Heuristic Redefinition to place your JTBD in context and explore the interactions that the JTBD you have identified, as well as solutions you are considering, have with the rest of the world
 * Use the Nine Boxes technique to understand the context (past/present/future, subsystems/systems/supersystems) in which your JTBD lives

Each of these techniques helps you to explore the specific Job To Be Done that you have identified previously, and expand your thinking to areas related to the initial JTBD. They will also help you to better understand the context in which the JTBD exists, from your company's perspective and also from your customers' perspective.

Preparation for class:
The three techniques that we will cover in class today are described in chapters 5-7 of The Innovator's Toolkit [SSD09]. Please read these chapters prior to class and spend some time applying these techniques to Job To Be Done that you identified for challenge problem #1.

Reference materials:
Slides:

Worksheets used in the class:
 * Job scoping worksheet: [[file:Job_Scoping Template Figure 7-1.pdf]]
 * Nine boxes worksheet: [[file:Nine_Windows_6-2.xls]]
 * Problem statement prioritization matrix: [[file:Heuristic_Redefinition_5-2.xls]]

All of these are available on the Innovator's Toolkit website: []