Conceptualizing+the+Opportunity+Overview

=Conceptualizing the Opportunity I: Phase Overview= Thursday, March 8, 2011 <>

Topic overview:
In today's class we will look at the different steps that make up the Conceptualizing the Opportunity phase. We will then discuss and practice techniques for using what you have learned in the previous two phases (and other knowledge and expertise that you bring to the exercise) to generate a wide range of product concepts and use what you have learned about your target customers to filter the most promising of those concepts out for further evaluation.

By the end of class today, you should:
 * Understand the major steps and goals of the //conceptualizing the opportunity// phase
 * Be able to generate a wide variety of potential products and services to address identified value opportunities with an offering that has specific product attributes
 * Understand the importance of prototyping, market analysis, and technology analysis in creating a compelling product concept

Preparation for class:
Today we will be covering the conceptualizing the opportunity phase overview in chapter 5 of Cagan and Vogel's Creating Breakthrough Products [CV02].

Reference materials:
Slides: