Challenge+Problem+2

==**Challenge Problem 2** == Due date: Start of class on Thursday, February 17

===**Overview:** === In this challenge problem you need to write a target customer scenario with the level of detail expected for a proposal at the Gate 1 (concept screening) review level. This text for your scenario should be no more than one single-sided page, probably no more than 2/3 of a page. It should be written so as to tell a story that helps the reader understand:
 * Who your target customer is
 * What their need/want/desire is that you will address
 * Why they have that need/want/desire
 * How the task is currently accomplished
 * When the task/job/experience happens

In addition to the text you may provide some images if they help to tell your story. You should include the statement of the Product Opportunity Gap you are using as the basis for the scenario as well. Your grade will come primarily from the scenario, though. The POG statement will primarily serve to provide context for understanding your scenario.

The level of detail and polish of your scenario at this point does not need to be very great. It is, at this point, mostly a hypothesis that you have about an opportunity that you need to explore further. As you move through the second stage, Understanding the Opportunity, you will refine and extend your scenario as you prove, disprove, and revise your initial hypothesis.

===**Companies and general areas for exploration:** === You may use any of the following companies and general areas for exploration for your scenario. You are welcome to use the same one that you used for the previous challenge problem but you do not need to do so. It is easier to build on what you did last time, as you already have a POG as a starting point, but it would be an interesting exercise to try a different area which will require you to stretch your understanding of the process a bit more. Your call.


 * Toyota motors company, personal transportation for individuals
 * Qatar National Bank, financial services for low-income expatriates in Qatar
 * Sony, video gaming targeted to adult women
 * Flickr, services for corporate marketing departments
 * Magellan (GPS device maker), logistics management

===**Teams:** === You must work on teams of 3-5 people to complete this project. Your team should make a single presentation and submit a single written report with the names of all team members listed. All team members on a submission will receive the same grade.

**Points:**
This short challenge problem is worth 50 points (remember that 100 points is average). We will be building on what you come up with for this challenge problem throughout the Understanding the Customer phase. This is an initial effort that we will improve in subsequent challenge problems.


===**Deliverables:** === >
 * You need to hand in a hard-copy of your scenario at the beginning of class on Thursday, February 17.