Core+concepts+-+products,+services,+and+experiences

Core Concepts: Products, Services, and Experiences
Thursday, January 13, 2011 << prev next >>

===**Topic overview:** ===

Today's class will offer an introduction to some key concets in innovative product development. Specifically, we will look at how an innovative idea can be captured as a product, a service, an experience, or some combination of the three. We will also consider how changing the way in which something is offered for sale can create innovative, breakthrough business opportunities (for example, turning something often purchased as a product into a service, or a mundane service into a compelling and unique experience).

By the end of class today, you should:
 * Be able to articulate the difference, and relationship between:
 * a product
 * a service
 * an experience
 * Understand that a new business opportunity can take any of these three forms

Preparation for class:
Please read chapter 1 of the book Creating Breakthrough Products by Cagan and Vogel [CV02] prior to class. This chapter is posted in digital reserve on Blackboard.

===**Reference materials:** === Slides:

===Pre-class exercise: === There is no pre-class exercise required today.