Challenge+Problem+4

Challenge Problem 4
Due date: Results will be presented during class on Tuesday, March 15, written results to be submitted in class on March 15.

This challenge problem builds on the work that you and your team did for challenge problem #3.

 * Part A** (50 points): Use the results of challenge problem #3 to write a revised and refined:
 * Product Opportunity Statement
 * List of value opportunities that you have identified as most important for your target customers
 * Prioritized list of product attributes
 * Hand in a written summary of these three items


 * Part B** (50 points): Generate product concepts
 * Generate a list of at least 50 product/service concepts
 * Use the initial filtering ideas discussed to narrow to the 3 most promising product concepts for further investigation
 * Present those three top concepts, along with examples of other concepts you came up with but rejected, to the class next Tuesday in 10-15 minutes

****Teams:**** You must work as the teams that were assigned in class for the Task Analysis exercise and challenge problem #3. Your team should make a single presentation and submit a single written document. Which members of your team participate in the presentation is each team's decision. The grade will be assigned to the full team, regardless of who presents the findings. All team members on a submission will receive the same grade.

**A note on collaboration and citation:**
For this assignment you should actively collaborate with the members of your group to put together your presentation and set of pictures/artifacts/quotes. It is ok to discuss the assignment and what you've discovered with students from other groups (or people outside of the class -- more feedback is better). Your group, however, is responsible for your presentation to the class and all of the content that you collect and display.

You need to be more careful with properly citing the work of other people that you incorporate into your presentation and written paper on this challenge problem than you were on the previous challenge problem. As the work we do in the process becomes more polished and more likely to be presented to the world we need to become more careful about citing that work properly. Thus the guildelines presented in the syllabus on incorporating others work apply for the written portion on this assignment.